Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?
For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
How much local media coverage do you get? Chances are it is no way near enough. Here’s why.